Your online presence,
finally making sense.
We help small and local businesses show up well online – without the jargon, the guesswork, or the inflated price tag.
$250,000
in ad campaigns managed this year
20+
Local businesses supported
No lock-ins
stay because the work is good
What do we do?
Everything your online presence needs under one roof
We don't hand you a template and disappear. Every service is built around what actually moves the needle for your type of business.
Websites that explain what you do
Clear, fast websites that answer the questions your customers are already asking - so they contact you instead of a competitor.
More enquiries, less confusion
Google presence that gets you found
We make sure your business shows up when people in your area search for the services you offer - not just in theory, but in practice.
Show up before your competitors
Content that sounds like you
Social posts and website copy written in your voice - not corporate filler. We write it so you don't have to.
Stay consistent without the effort
Email that keeps customers coming back
Simple, well-timed emails that remind your past customers you exist - and give new ones a reason to trust you.
Repeat business on autopilot
Built for businesses like yours
The same problems, solved differently for each industry
We work with local businesses across Frankston and surronds. Here's what we focus on depending on how you operate.
Ecommerce
Online stores with a sales goal
“We get traffic. We just don’t get enough sales.”
We track what’s actually converting, cut what isn’t, and run campaigns built around return – not just reach. For product-based businesses, every dollar of ad spend needs to earn its place.
7-fig
revenue campaigns for Australian eCommerce brands
Location businesses
Venues, studios & hospitality
“We’re new. Nobody knows we exist yet.”
Getting a new venue or local brand off the ground means showing up where people are already looking. We help build early buzz, lock in your local map presence, and turn searches into bookings.
Day 1
visibility for new local brands from launch
Trade & services
Tradies who want to stay busy
“I know we’re better than the guy ranking above us.”
Local service businesses live and die by their map presence. We optimise your Google Business Profile, build the right review signals, and make sure you’re the first call when someone searches your trade in your area.
#1
local map rankings for competitive service categories
Why LinkForward
A
visibility studio
with a very specific lane
The digital marketing world has brilliant creative studios, brand agencies, and PR firms — and we’re genuinely happy to work alongside all of them. We just do something different.
Our focus is digital visibility and what happens after someone finds you — who shows up in search, whether your site converts, and whether any of it connects to real business outcomes.
We come from a measurement and insights background, which means we’re always asking why the numbers look the way they do. We’re the bridge between the tech side of digital marketing and the reality of running a small business — we make it make sense.
Measurement is baked in from the start
We set up tracking before a campaign goes live – not as an afterthought. Every client gets visibility into what’s working, expressed in language that makes sense for their business, not a dashboard full of numbers that don’t connect to anything.
GA4
Analytics setup on every project
100%
Outcome-tied reporting
Who are we?
Hi. We're Clare and Josh.
LinkForward is founded by Clare and Josh - a digital marketer and a product and technology specialist who've spent years in their respective fields, and started this business because they kept seeing the same two gaps in the local economy.
Small businesses struggling to find affordable, trustworthy digital help. And talented emerging marketers - graduates, students, parents returning to work - who couldn't get a foot in the door because nobody would give them a real shot.
We're just getting started. But we're building this deliberately, with a model that serves both sides of that problem from day one.
Why we built it this way
Marketing that creates
opportunities
not just results
Graduate marketing roles are harder to come by. Employers want experience, but experience requires someone willing to invest in you first. That cycle locks a lot of capable people out – and leaves small businesses paying for senior time they don’t need, or offshore help that doesn’t understand their market.
LinkForward is built to be the bridge. We bring in students and return-to-work parents, give them real projects, real mentorship, and a track record they can take anywhere. And we pass the efficiency of that model directly on to our clients.
RIGHT NOW
Laying the foundations
We track what’s actually converting, cut what isn’t, and run campaigns built around return – not just reach. For product-based businesses, every dollar of ad spend needs to earn its place.
YEAR ONE
5–10 flexible roles for students and parents
Our first goal is to create part-time, paid positions for people building or rebuilding their careers – with real mentorship, not just tasks to complete.
THE LONGER VIEW
A community-recognised model for local careers
We’re working toward formal partnerships with local TAFEs and universities, and a business model that demonstrates digital talent doesn’t have to leave the region to grow.
We're not just doing this as a side mission — it's built into the model
Every client project we take on is structured to be delivered by a supported, mentored team – keeping work local, keeping costs fair for small businesses, and giving the next generation of marketers somewhere to start. As we grow, so does that team. That’s the whole point.
Ready to start?
No pitch. Just a conversation.
We would love to chat!
Have questions or need assistance? Reach out to us anytime.
We’re dedicated to helping you strengthen your online presence.